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If You Don’t Believe in Your Business, Why Should Anyone Else?
This is a guest post by Andy Lopata, Business Networking Strategist. We our pleased to welcome him to our panel of experts for Social Media Week London. This article is part of our series for Social...
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Measuring Your Marketing on Facebook – How to Get the Real Story!
This article is part of our series for Social Media Week London. Read all the posts in this series. Facebook is an exciting place to be for small businesses. You set up your Page with your nice cover...
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How to Use Social Media to Generate Leads
This article is part of our series for Social Media Week London. Read all the posts in this series. A common issue that I hear at our seminars is that social media is “great” and “fun” and good for...
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Connecting Is Not Enough: It’s a Question of Trust
This is a guest post by Andy Lopata, Business Networking Strategist. We our pleased to welcome him to our panel of experts for Social Media Week London. This article is part of our series for Social...
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How to Get “In Front” of Your Industry Idols Using Twitter
This is a guest post from Karen Haller of Karen Haller Colour and Design Consultancy. This article is part of our series for Social Media Week London. Read all the posts in this series. Marketing on...
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3 Tips to Make Social Media Sharing Quick & Easy!
This is the final guest post in our Social Media London series (#SMWLDN), this time from Keren Lerner of Top Left Design, who was one of our expert panel members for “Multi-Channel Social Media: Small...
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How Healthy is Your Business? 5 Ways You Could Be Sabotaging Your Profits and...
This is a guest post from entrepreneurial health expert, Sarah Lockhart-Martin. We all know about the importance of having a solid business plan, understanding your cash-flow, and following a clear...
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“On the First Day of Christmas, a Local Business Gave to Meee…
…not much reeeeally.” And frankly, that’s what I have come to expect—small, local businesses, decorating their shops a bit and maybe running a Christmas offer, but that’s about it. Here in the UK, we...
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Picture Perfect: How a Property Photographer Used Email to Turn Readers into...
When Adrian Taylor co-founded Vertical Image Property Photography in 2006, he knew there was a difficult task in front of him. After all, the Surrey, UK based company, which “provides imaging services...
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Five Rules to Create Great Content for Your Newsletter, Blog, and Social Media
Small business owners are normally pushed for time, wearing many different hats including CEO and tea-maker! So, although you know that you should be sending a newsletter, blogging, writing guest...
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How to Create an Email Header That Works
You’ve heard the saying that ‘size isn’t everything’–and that’s true, but only if you use what you’ve got in the right way. Of course I’m talking about the header on your email newsletter (I don’t know...
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5 Things Your Email Readers Probably Hate (And How to Avoid Them)
We’ve all had one of ‘those’ emails drop into our inboxes—the kind that make steam start to come out of your ears! Well, you may be unintentionally causing the same reaction in your readers because of...
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A Simple Email Marketing Plan for your Service or Consultancy Business
You may have noticed that at Constant Contact we give you a LOT of information—from tips, to product how-tos, to best practices and strategic guides—there’s all sorts of free information that we want...
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5 Common British Email Mistakes NOT to Make
As British business owners, we often struggle to put ourselves and our businesses ‘out there’. It’s true that manners are important, but the classic British reserve can get in the way of marketing our...
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7 Events You Can Run to Grow Your Business Right Now
Did you know running events are one of the easiest and fastest ways for you to grow your business (especially when you combine them with email marketing and social media)? Why is that? According to...
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The One About Pinterest and Social Media in the U.K. [Speakeasy #13]
What’s in this episode? 26 minutes of social media awesome! Special guest this week: Tamsin Fox-Davies, senior development manager at Constant Contact U.K. 1. This week’s topic: How social media use...
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From Business Card to Customer — What Happens After You Say “Hello”
I am going to make a grand assumption… I bet you have a stack of other people’s business cards somewhere around your workspace that you kind-of, sort-of, should really, do something with—if only you...
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UK Small Businesses Need Help Evaluating Social Media Marketing Success
Recently, we surveyed 1,009 senior decision makers of UK small businesses (1 to 49 employees) to find out how they were using social media marketing to grow their business. We found some surprising...
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Facebook Allows Pages to Target Updates [Speakeasy #14]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: Facebook Confirms More Ways to Target Page Posts 2. Questions/topics we discuss: Is there value in a singular presence...
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11 Ways to Combine Email & Social Media Marketing to Get More Customers
There are mysterious forces at work in the world of small business marketing. Techniques that once stood alone are coming together to form powerful alliances. Although some “gurus” still proclaim that...
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