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How to Get “In Front” of Your Industry Idols Using Twitter
This is a guest post from Karen Haller of Karen Haller Colour and Design Consultancy. This article is part of our series for Social Media Week London. Read all the posts in this series. Marketing on...
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3 Tips to Make Social Media Sharing Quick & Easy!
This is the final guest post in our Social Media London series (#SMWLDN), this time from Keren Lerner of Top Left Design, who was one of our expert panel members for “Multi-Channel Social Media: Small...
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How Healthy is Your Business? 5 Ways You Could Be Sabotaging Your Profits and...
This is a guest post from entrepreneurial health expert, Sarah Lockhart-Martin. We all know about the importance of having a solid business plan, understanding your cash-flow, and following a clear...
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“On the First Day of Christmas, a Local Business Gave to Meee…
…not much reeeeally.” And frankly, that’s what I have come to expect—small, local businesses, decorating their shops a bit and maybe running a Christmas offer, but that’s about it. Here in the UK, we...
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Picture Perfect: How a Property Photographer Used Email to Turn Readers into...
When Adrian Taylor co-founded Vertical Image Property Photography in 2006, he knew there was a difficult task in front of him. After all, the Surrey, UK based company, which “provides imaging services...
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Five Rules to Create Great Content for Your Newsletter, Blog, and Social Media
Small business owners are normally pushed for time, wearing many different hats including CEO and tea-maker! So, although you know that you should be sending a newsletter, blogging, writing guest...
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How to Create an Email Header That Works
You’ve heard the saying that ‘size isn’t everything’–and that’s true, but only if you use what you’ve got in the right way. Of course I’m talking about the header on your email newsletter (I don’t know...
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5 Things Your Email Readers Probably Hate (And How to Avoid Them)
We’ve all had one of ‘those’ emails drop into our inboxes—the kind that make steam start to come out of your ears! Well, you may be unintentionally causing the same reaction in your readers because of...
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A Simple Email Marketing Plan for your Service or Consultancy Business
You may have noticed that at Constant Contact we give you a LOT of information—from tips, to product how-tos, to best practices and strategic guides—there’s all sorts of free information that we want...
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5 Common British Email Mistakes NOT to Make
As British business owners, we often struggle to put ourselves and our businesses ‘out there’. It’s true that manners are important, but the classic British reserve can get in the way of marketing our...
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From Business Card to Customer — What Happens After You Say “Hello”
I am going to make a grand assumption… I bet you have a stack of other people’s business cards somewhere around your workspace that you kind-of, sort-of, should really, do something with—if only you...
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UK Small Businesses Need Help Evaluating Social Media Marketing Success
Recently, we surveyed 1,009 senior decision makers of UK small businesses (1 to 49 employees) to find out how they were using social media marketing to grow their business. We found some surprising...
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Facebook Allows Pages to Target Updates [Speakeasy #14]
What’s in this episode? 13 minutes of social media awesome! 1. This week’s topic: Facebook Confirms More Ways to Target Page Posts 2. Questions/topics we discuss: Is there value in a singular presence...
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11 Ways to Combine Email & Social Media Marketing to Get More Customers
There are mysterious forces at work in the world of small business marketing. Techniques that once stood alone are coming together to form powerful alliances. Although some “gurus” still proclaim that...
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How to Pick the Right Marketing Strategy for Your Personality
This is a guest post by Laura Leigh Clarke, author of Wire Yourself for Wealth, published by Hay House. In studying successful entrepreneurs, it has been found that there are eight different methods—or...
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How a Premier Cricket Club Uses Segmentation to Score at the Inbox
Old Trafford has been the home of Lancashire County Cricket Club since it was formed in 1864. Build in 1857; it has seen plenty of changes, but none greater than what has taken place in the last five...
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What’s All the Fuss about Social Media Week?
This article is part of our series for Social Media Week London. Read all the posts in this series. If you are active on Twitter, read the technology press, or hang around any UK business blogs, you...
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How to Use Instagram to Promote Your Business
This article is part of our series for Social Media Week London. Read all the posts in this series. Instagram is a mobile photo editing and sharing app that saw its user base explode from 15 to 80...
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If You Don’t Believe in Your Business, Why Should Anyone Else?
This is a guest post by Andy Lopata, Business Networking Strategist. We our pleased to welcome him to our panel of experts for Social Media Week London. This article is part of our series for Social...
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Measuring Your Marketing on Facebook – How to Get the Real Story!
This article is part of our series for Social Media Week London. Read all the posts in this series. Facebook is an exciting place to be for small businesses. You set up your Page with your nice cover...
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How to Use Social Media to Generate Leads
This article is part of our series for Social Media Week London. Read all the posts in this series. A common issue that I hear at our seminars is that social media is “great” and “fun” and good for...
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Connecting Is Not Enough: It’s a Question of Trust
This is a guest post by Andy Lopata, Business Networking Strategist. We our pleased to welcome him to our panel of experts for Social Media Week London. This article is part of our series for Social...
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10 Things to Know About Social Media Marketing
Last week, I gave a talk to a networking group on social media marketing. Without slides and a limited time to cover a HUGE subject, I focused on 10 key things that I’ve learned about social media...
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Cringe-free Pitching for Email Newsletter Sign Ups
One of my favorite exercises at our free marketing training events is to get everyone in the room to stand up, find someone they’ve not yet spoken to, and ask that person to join their email list....
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S.W.A.L.K. — The Perfect Newsletter Sign Off (& Why it Works)
The acronym S.W.A.L.K (sealed with a loving kiss), originated during WWII. Servicemen would write to their sweethearts at home, ending each love letter with this sign off. Fast forward 70 years and...
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Doing Business On the Go — My Experience With the Anywhere Working Experiment
A few weeks ago I was approached by Anywhere Working to take part in an experiment they were running. The idea was to get a few people in different areas and businesses to try working from “anywhere”...
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3 Ways Email Marketing Helped a Consulting Firm’s Rebranding
When Brian Coyle, the founder of internet marketing firm e-Zone, started working with image consulting company House of Colour, the goal was to get all of the franchise’s internet marketing up to...
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7 Events You Can Run to Grow Your Business Right Now
Did you know running events are one of the easiest and fastest ways for you to grow your business (especially when you combine them with email marketing and social media)? Why is that? According to...
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The One About Pinterest and Social Media in the U.K. [Speakeasy #13]
What’s in this episode? 26 minutes of social media awesome! Special guest this week: Tamsin Fox-Davies, senior development manager at Constant Contact U.K. 1. This week’s topic: How social media use...
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11 quick tips for email marketing that get results
Editor’s note: This post comes from our Constant Contact UK office. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Making sales. Boosting traffic to your...
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